Opening a Dixy Chicken franchise means an upfront licence fee, a unit fitted out to the brand’s spec, and ongoing royalty and marketing payments. This page lists the costs you would need to budget for, using typical figures from the UK fast-food trade.
Important: these are independent sector estimates. They are not an offer, a quote, official franchise terms or financial advice. Only Dixy Chicken’s franchise department can give you real numbers. Take your own legal and accounting advice before you sign a franchise agreement.
Typical cost breakdown (UK)
| Cost item | Indicative range | Notes |
|---|---|---|
| Initial franchise fee | £10,000 – £25,000 | One-off licence to trade under the brand for the agreed term |
| Shop fit-out and branding | £40,000 – £90,000 | Depends heavily on unit condition and size |
| Kitchen equipment | £25,000 – £60,000 | Fryers, extraction, chillers, prep lines, POS |
| Legal, surveys and professional fees | £3,000 – £10,000 | Lease review, franchise agreement review, planning |
| Deposit and initial rent | £5,000 – £25,000 | Highly location-dependent |
| Opening stock and packaging | £3,000 – £8,000 | First deliveries plus branded packaging |
| Working capital buffer | £15,000 – £40,000 | Wages and costs until the site is cash-positive |
| Estimated total to open | £100,000 – £250,000+ | Prime city-centre sites can exceed this substantially |
Ongoing costs
| Item | Typical basis |
|---|---|
| Royalty / management service fee | Commonly a percentage of net weekly sales, or a fixed weekly fee |
| Marketing levy | Often a small percentage of turnover, pooled for brand advertising |
| Approved supplier purchasing | Core products bought through nominated suppliers |
| Rent, rates and utilities | Paid directly by the franchisee |
| Staffing | Usually the largest recurring cost after food |
| Renewal fee | Payable at the end of the initial franchise term |
What to ask before you commit
- What exactly does the initial fee cover, and what is excluded?
- Is territory exclusivity granted, and how large is the protected radius?
- What is the length of the initial term and what are renewal conditions?
- Can you speak to at least three existing franchisees, including one who has exited?
- Are you required to buy all products through nominated suppliers, and at what margin?
- What training, launch support and ongoing field support is included?
- If you want to sell the business, what approval is needed and what transfer fees apply?
How to apply
Applications go through Dixy Chicken’s own channels. We are an independent site, so we cannot process, forward or influence an application, and we hold no franchise paperwork. Contact the brand through its official website.
Related pages
Independent site notice: This is an unofficial, independently run information website. We are not affiliated with, endorsed by, sponsored by or partnered with Dixy Chicken or Dixy Group Holdings Limited. All prices listed are approximate, user-sourced and subject to change without notice. Always confirm current prices and availability with your local restaurant. Read our full disclaimer.